Top 12 UGC Video Styles Content Creators Swear By

Top 12 UGC Video Styles Content Creators Swear On
Incorporate These Winning Formats into Your Brand Pages

User-generated content (UGC) is the future of e-commerce marketing, especially video-based UGC. If you're an e-commerce merchant or agency looking to incorporate more UGC content, understanding the key video styles and formats is crucial to staying relevant and driving conversions.

Typical Length of UGC Videos

Under 30 seconds:
These videos are perfect for fast-paced, snackable content that grabs attention. Ideal for platforms like TikTok or Instagram Reels, they are often used for teasers or short product demonstrations.

30-60 seconds:
A bit longer but still short enough to keep viewers engaged, these videos are great for showing slightly more complex products or stories without overwhelming the audience. Perfect for before-and-after transformations or product demonstrations.

60 seconds +:
These videos work well on platforms like YouTube and are best for detailed tutorials, in-depth product reviews, or vlogs. They are excellent for products that require more explanation, like electronics or home improvement tools.

Aspect Ratio of UGC Videos

9x16 (Vertical for TikTok/Reels):
This ratio is great for capturing the attention of social media users. Content creators use this format for on-the-go content, making it ideal for dynamic, short-form videos like “Get Ready With Me” or unboxings.

16x9 (Horizontal for YouTube):
This traditional widescreen format is best for longer, more polished videos. If you’re creating tutorials, detailed reviews, or longer narratives, this aspect ratio delivers a more cinematic experience.

Top 12 UGC Video Styles

1. GRWM (Get Ready With Me)
   Best for beauty, fashion, and even tech (e.g., prepping a workspace). This style shows a step-by-step transformation, making it great for demonstrating how products integrate into daily routines.
2. Before & After
   Ideal for products with a visible impact, like skincare, cleaning supplies, or even DIY home improvements. It’s one of the most visually compelling formats as it shows direct product effectiveness.
3. Testimonial (Product-Focused)
   These videos focus entirely on a product’s benefits. They work well for electronics, fitness equipment, and beauty products, offering credibility by showing real people using the product.
4. Testimonial (Organic Product Integration)
   Instead of focusing solely on the product, content creators subtly weave it into their daily life or routine. Best for home goods, personal care, and fitness products, this style feels authentic and relatable.
5. Unboxing
   Everyone loves the thrill of a new purchase, and unboxing videos let others share in that experience. This style is especially popular for tech gadgets, toys, beauty products, and subscription boxes.
6. Green Screen
   Creators use a green screen to overlay different backgrounds, making it excellent for storytelling or creating a unique atmosphere. This style works well for industries like gaming, tech, or even travel.
7. Skit
   Fun, creative, and often humorous, skits are excellent for brands looking to engage a younger audience. This style is versatile and can be used for anything from apparel to tech products.
8. Vlog/Day in My Life
   A personal favorite for lifestyle products. These videos show how a product fits into a typical day, making them ideal for food, wellness, and home improvement brands.
9. Storytime
   Creators share a personal experience or journey. Perfect for products with an emotional appeal or a strong narrative, like fitness journeys, self-care products, or personal development tools.
10. Haul/Try On
    Popular in fashion, but also useful for tech, home goods, or even groceries. Content creators showcase a variety of products, giving potential customers an inside look at what’s new or trending.
11. Tutorial/Product Demo
    Highly effective for complex products, like electronics or home improvement tools. Tutorials walk viewers through the setup and usage of a product, demonstrating its value and ease of use.
12. Voice Over
    Creators narrate their experience while showing the product in use. This style is effective for educational or step-by-step content, such as fitness routines, cooking demonstrations, or product comparisons.

Video Editing & Style Options

Brands can enhance these video styles with the following options:

1. Royalty-free background music: Sets the mood without infringing on copyright. Popular for vlogs and lifestyle content.
2. Full captions/subtitles: Improves accessibility and engagement, especially on platforms where videos autoplay without sound.
3. Emojis/stickers: Adds fun and personality to the video, making it a great option for younger, trendier brands.
4. Keyword text: Highlights key product features or benefits, perfect for quick and informative videos.
5. Sound effects: Can make a video more engaging, especially in skits or product demos where sound cues add excitement.
6. Video Animations (zoom in/out, split screen, etc.): Makes videos visually dynamic, ideal for product demonstrations or tutorials.
7. NA - Raw Footage Only: Sometimes the simplest format works best. Raw footage conveys authenticity, which is key for UGC testimonials.

Incorporating these UGC video styles on your brand pages will not only boost engagement but also build trust and authenticity with your audience. From quick GRWM videos to detailed product tutorials, there’s a format that can suit every brand and product category. Start experimenting with these styles and watch your conversions grow!

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