Insights and updates

Shoppable videos allow customers to instantly add products to their cart as they watch, providing an engaging and seamless shopping experience. This blog post outlines the top 10 places to strategically place your shoppable videos for maximum impact, from product pages to social media and upsells.

Video and image reviews are powerful tools for e-commerce brands, offering authenticity and social proof. While there are challenges in capturing high-quality content, brands can leverage these reviews alongside paid UGC efforts to maximize their impact.

User-generated content (UGC) is essential for driving social proof and building trust with customers, but producing UGC at scale can get expensive. This blog post discusses typical costs, how brands can find reliable content creators, and strategies for managing UGC expenses—especially for brands with large inventories.

This blog post explores the top 12 UGC video styles that content creators swear by, from quick "Get Ready With Me" videos to detailed product demos. It covers ideal video lengths, aspect ratios, and editing styles like captions, background music, and animations. Whether you're in beauty, fashion, electronics, or home goods, these UGC formats will help e-commerce merchants and agencies drive engagement and boost conversions.

Explore the top 10 reasons why videos have high conversion rates, from their ability to capture attention through motion and emotional connection, to the power of social proof and clear communication. Learn how videos leverage human psychology and dynamic engagement to drive sales and build trust with consumers.

Learn the importance of high-quality video content for social proof in e-commerce, and explore the technical aspects of video resolution, encoding, and delivery for optimal performance.

Discover how shoppable videos can boost engagement and drive conversions on your e-commerce site by seamlessly integrating shopping into the video experience.